“Life Lessons from an Ad Man”
November 17th, 2009 by adminDear Friends,
Just in case you haven’t seen this yet….
“…Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life…”
Enjoy!
Trina
Posted in Aha!, This is how we do it!, Finding your Passion, Leading the Way, Presentation Warrior |